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It shows how consumers have switched to the Internet for around 30% of their media consumption, while advertisers have redirected a far more modest share of their budget in the same direction [via Google]

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  1. Given that half of all advertisers are using print media less as compared to a year ago, it is not surprising that so many magazines and newspapers are folding. Nor is it surprising that some of the survivors are publishing less frequently or instituting employee furloughs.
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