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  1. Schizofrenia dei brand
  2. We are forgetting that brand preference is built on emotional connections. No measurement tool is going to change that. Period. What works are creative and strategic communications that seamlessly engage and interact with the target audience. Most important, it’s big, new ideas — not crunched numbers — that remain in a person’s mind long after the initial experience. They are what really make a brand stick with the consumer for current and future recall, and numerous case-studies prove it.
  3. Game over per Gizmondo
  4. Social media marketing e customer caring si incontreranno mai?
  5. Twitter, 120mila dollari per un ‘promoted trend’