I was talking with a senior marketer at one of the most famous brands in the world last week. She said, “executives keep coming to me with stuff they find on the internet, stuff they find on YouTube about us, and say, ‘take it down!’ Of course, I have to explain that I can’t take it down. No one can.” If your brand has any traction at all, people are talking about you. Of course, they’ve always talked about you, but now they’re doing it in writing, in video and in public.

I was talking with a senior marketer at one of the most famous brands in the world last week. She said, “executives keep coming to me with stuff they find on the internet, stuff they find on YouTube about us, and say, ‘take it down!’ Of course, I have to explain that I can’t take it down. No one can.” If your brand has any traction at all, people are talking about you. Of course, they’ve always talked about you, but now they’re doing it in writing, in video and in public.
Seth Godin